The New Domain Extensions will save the Future of the web
I remember the first time I was opening a website and I had to register a domain name. Truth be said I want to the funky and funny with the kind of name that I like to use, but my SEO guru told me to pick a name that best describes my niche for SEO sake. I feel hurt inside for the seeming imposed limitations. But because without income, I wouldn't achieve my business objective, I reluctantly followed his advice for a name that is not what I needed.
My case may not be yours, but recently, I wanted to register another business and website, I didn’t have labor so much like I did the first time. My SEO consultant didn’t even talk about the name, and after I had given it to him, he came back the following day with my name with domain extension of dot consulting. I asked why, he said it does not matter what name I choose for my domain anymore, the domain extension have done the job for us; end of story!
With a dot-com domain extension, a company in Africa is hard to identify without going to its WHOIS information. And if the domain is privately registered and protected, you can be fooled to believe the base of the website is in another country. But thanks to new domain extensions, it 's hard for a site hosted in far away country to claim to be from your country if the country extension name is used. As time goes on, more gains and benefits of the new domain extension will be clearer, and people will appreciate the hidden advantages it brings for SEO, a new way of conducting online business and much more value addition we may not see right now.
Better opportunity for branding
How distinct a company is from its competitors will determine its net worth and the overall business opportunity it will have. No wonder many companies are spending millions of dollars to upgrade their corporate identity and brand popularity. But with just a domain extension attached to their domain name, the company or individual will boost their social and brand presence over 100% to remain authority in their niche. Imagine the opportunity to a car company like BENZ to use dot Benz as domain extension and Chrysler to use dot Chrysler and many more successful brands like Apple, Microsoft, Coca-Cola, Pepsi, etc.
Who is in charge of domain extension?
ICANN is responsible for domain names. The innovation and drive to change domain name culture from the tradition of dot com and other common names is seen as the future and continued survival of the internet. As the internet world expands, there is the need for more choices for people both entrepreneurs and consumers of web products to have a way to get better services.
Some of the new domain extensions found on ICANN website including the following: .camp, .academy, .boutique, .dating, .dentist, .video, .wine, .flowers, .museum, .gallery, .guru, .photo, .plumbing, .rentals, .services, .travel, .yoga etc.
Can you have you custom TLD?
Yes, but it does not come cheap! If you want to use a custom TLD, the procedure is to submit an application to ICANN with a fee approximately $200,000 to process and issue a custom TLD in your preferred name. However, after submitting your application, you need to meet the criteria otherwise your application may be rejected. Upon approval, you are licensed to launch with domain registrars and provide necessary support and security measures for the TLD.
If you're looking for cheap domains, Shopify offers a great variety of prices where you can find the right domain for your website.
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